Our partnership with
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. The AccuWeatherIQTM product suite, available in the LiveRamp Data Store, makes it possible for advertisers to connect with users experiencing a variety of weather conditions to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather on leading DSPs. By using AccuWeather’s weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands can create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time. Get in touch to learn more about buying AccuWeatherIQTM audiences through the IdentityLink Data Store.