Our partnership with
Arity collects real-time driving data from nearly 100 million drivers, then scores that data to create targetable audiences based on their driving behaviors. Whether it’s driving risk score, commute times, low- or high-mileage drivers, or other driving behaviors, marketers can reach audiences based on campaign needs.
The top quartile of Arity-scored drivers has a lifetime value to insurance providers of up to 5x higher than the average driver.
Arity creates continuous connections to understand how people move. By leveraging mobility data, Arity can provide customers and partners with behavioral insights, strategies, and solutions that create safer, more relevant transportation experiences for everyone. Together, Arity and LiveRamp make driving and mobility data available to marketers looking to target users based on how and where they drive.