Receiving unwanted marketing communications at home is annoying, at work it’s costly. The reality of misdirected marketing communications in the workplace is that they can be significantly reduced, and perhaps one-day eliminated. If marketers were required to match the interests of recipients to their particular offer before sending it, they would send fewer messages overall, and realize better results from the communications they did send. In turn, you and I would enjoy less clutter at work and spend more time considering offers relevant to our particular business & professional profile. Sound too simple? Perhaps not. While the Federal Government has struggled to legislate a viable solution to the spam problem, individual States have been unable to enact their own anti-spam legislation. To solve this problem the BusinessWatch Network was created, acting as an information conduit between employee, employer, and marketer.”
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