Our partnership with
Semasio offers unprecedented control, transparency, and performance via Unified Semantic Targeting. We profile users objectively in real-time by identifying the most important terms and phrases they consume across hundreds of pages per month. This gives us virtually unlimited flexibility in the audience creation process with high precision at scale.
Our integration with LiveRamp® empowers marketers to utilize our Standard Segments to target users who have actually consumed the most important terms and phrases that are relevant to the audience, and to request a Custom Segment, wherein the look-back window, keywords, URLs, and more are tailored to your exact goals.