- Zara will be responsible for driving adoption of LiveRamp’s Authenticated Traffic Solution in the EU
- The appointment is part of a larger initiative to expand and fortify LiveRamp’s footprint in the UK, identifying it as the fastest growing market in Europe
London, UK, 23rd March 2020: LiveRamp, the trusted platform that makes data safe, easy and effective, today announces the appointment of Zara Erismann as Managing Director for EU Publishers. Zara brings over fifteen years of experience in the technology sector, and most recently built the publisher base across Europe with her former company Index Exchange.
LiveRamp is a fast-growth technology company driving world-class data-driven marketing. In November 2019, LiveRamp debuted a suite of solutions for publishers to build direct and trusted relationships with their audience while improving privacy-first monetisation methods. LiveRamp’s Publisher Solutions, which includes its proprietary Authenticated Traffic Solution (ATS), enable publishers to operate in a secure, privacy-focused, people-based environment; a critical provision as many of the world’s largest browsers move to phase out third-party cookies.
Zara’s new role, located at the London office, will be working closely with publishers, as well as Privacy and Publisher Implementation teams to scale LiveRamp’s publisher network.
She will also lead one of LiveRamp’s most important initiatives, driving the success of publisher adoption for its Authenticated Traffic Solution (ATS) in Europe. ATS allows publishers to connect consented user data with a LiveRamp IdentityLink, which enables people-based advertising on authenticated, cookieless inventory across the open internet. It provides enhanced user privacy and control at the individual level with a single opt-out that persists across platforms and publishers that leverage IdentityLink.
Zara joins LiveRamp from Index Exchange, where she built the publisher base for companies across Europe including the UK, Germany, France, Eastern and Central Europe, and the Nordics. Prior to Index Exchange, Zara served as Head of Publisher Services DACH at InSkin Media, and has previously held roles at Shopzilla, Inc, and Ermed.
Vihan Sharma, Managing Director, Europe said: “We are delighted that Zara will be joining our team at LiveRamp as Managing Director for EU publishers. We see tremendous opportunity for growth in the EU, and we are fully committed to ensuring that our EU and UK operations are seamlessly aligned. This new role will strengthen our relationship with EU publishers and ensure that we are continuing to lead the way in this quickly evolving landscape.”
Zara Erismann, Managing Director, EU Publishers said: “After four years at Index Exchange and over 15 years in the technology sector, I am excited to join LiveRamp at such a pivotal time for the company, when they are expanding so rapidly in the UK and developing meaningful solutions that address publishers’ critical challenges. The EU is a vital growth market for LiveRamp and I look forward to building on our existing relationships and creating new partnerships with EU publishers at this exciting time in the adtech industry.”
Headquartered in San Francisco, LiveRamp is currently expanding its operations in the UK, identifying it as the fastest growing market in Europe.